Design & Marketing in Today’s World
Design is very important in marketing. Everything we see and touch has some type of emotional connection to us, therefore, marketing in today’s world is a big part of any business. Sure, some businesses do well without any marketing at all, but when it comes time to grow your business there has to be a strategic approach to that growth. Marketing and design go hand-in-hand because, without good creative design, marketing efforts would not work as well and create interest.
Design Drives Interest & Conversions
Design and strategy drive interest to your audience. Design and a good marketing strategy sell products and services. Think about when you go to the grocery store. There are thousands and thousands of different products and brands that are competing against each other on the shelves. If you were to be shopping for a certain type of juice, which one would you choose from all of the different options available on the shelf? If you have bought the same brand for years this probably applied the first time you bought that specific juice brand. What made you buy it? Was it because you had heard good reviews about it? or was it because you happened to see the label and it caught your eye.
There can be a variety of factors leading to a purchase. Having a well-branded product is important. Your image and the way you market your product or service can be key in making a sale.