When it comes to fast food Taco Bell comes in as one of the most popular fast food chains in the nation. They are the go-to Mexican-inspired fast food restaurants for many people. Taco Bell has been known for their colorful brand with pinks, purples, and yellows. That is the look the brand has used for quite some time. Their old logo was not bad at all, in fact, it fit with their culture and brand. It represented a multicultural brand with different flavors that everyone seemed to connect with.